Friday, April 23, 2010
Brand Driving Success
Saw this on a site this morning...amazing!
"When Steve Jobs assumed the CEO position at Apple on July 9, 1997 Apple shares cost $3.42 and the company had a market cap of around $3 billion. This week Apple shares hit $266 with a market cap of $241 billion — 80 times larger than it was 13 years ago. Microsoft shares, in contrast, went from $17.67 to $31 in the same time frame — not even a doubling despite more than $80 billion in share buy-backs by the company.
So what’s going on here, really? Having known both Steve Jobs andBill Gates for more than 30 years, it comes down to market transitions and the fact that, as Gates explained to me many years ago, “the way to make money in this business is by setting de facto standards.” And while Windows and Microsoft Office remain the biggest de facto standards of all, Microsoft hasn’t created any new such standards in over a decade while Apple has the iPod, iPhone, a resurgent line ofMacintosh computers, a huge retail operation, and dominant market share in music sales."
Thursday, April 22, 2010
Wednesday, April 21, 2010
10 Great Things Great Brands Do
10 Key Learnings
1. Constant innovation and experimentation
2. Re-imagine the world
3. Create the game you want to play
4. Live your brand & teach others about it
5. Build value By sharing Knowledge
6. Align around good
7. React daily
8. Rather than a product to purchase, provide a mentality to buy
9. Present products as stories
10. Partner with Likeminded brands to create improved products & services
1. Constant innovation and experimentation
2. Re-imagine the world
3. Create the game you want to play
4. Live your brand & teach others about it
5. Build value By sharing Knowledge
6. Align around good
7. React daily
8. Rather than a product to purchase, provide a mentality to buy
9. Present products as stories
10. Partner with Likeminded brands to create improved products & services
Tuesday, April 20, 2010
Monday, April 19, 2010
Sunday, April 18, 2010
Thursday, April 15, 2010
Brands go Illustratative

fun! and different for a luxury car brandhttp://www.commarts.com/exhibit/land-rover-globes-print.html
Tuesday, April 13, 2010
Monday, April 12, 2010
Sunday, April 11, 2010
Saturday, April 10, 2010
quote of the day
A blog is a broadcast, not a publication. If it stops moving, it dies.
- Andrew Sullivan
- Andrew Sullivan
Thursday, April 8, 2010
most relevant brands of 2010
Brand / Rank
1. Apple
2. Google
3. Twitter
4. Facebook
5. Nokia
6. Foursquare
7. Ace Hotel
=7. McDonalds
=7. Nike
=7. Nintendo
=7. Jamie Oliver
=7. American Apparel
Wednesday, April 7, 2010
Tuesday, April 6, 2010
Monday, April 5, 2010
iPad cover design
a collection of new options for the iPad fanatichttp://www.psfk.com/2010/04/10-sleek-ipad-covers.html
Sunday, April 4, 2010
Saturday, April 3, 2010
Friday, April 2, 2010
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