Good Creative Profile

http://creativity-online.com/?action=news:article&newsId=137799&sectionName=special_report
I love digital as much as the next guy but I think this profile points out the inner creative urge to make something unique and experiential in a way that is not just limited to the flickering light of a computer screen. Deep down there is a human need to interact with something real and as much as digital is a part of the landscape it is not a living and breathing thing and cannot be interacted with in the same way as say an environmental graphic, a printed piece with texture, an event or experience that requires all the senses, etc. Digital is new and fresh and next but in time like everything it will be just one bullet in the creative gun and something else will come along to supplant it as the next great things. One bullet. Many chambers. Choose wisely.