Tin Shed : Revisited

I blogged about the tin shed about a year ago. Patagonia does a tremendous job telling wonderful stories about the environment and always finds a tasteful way to wrap their products into the context of these tales. It's never about selling or product features but more about how to empower their customers to live a Patagonia lifestyle and give back to the earth. The art direction is amazing with no detail left out and the visual experience is seamless. Simple, wonderfully technical typography and crisp images dot the interactive landscape.