The Look and Feel

Huge fan of hockey so when I strolled over to www.canucks.com I couldn't help but notice they've already put their skin on the 2009-2010 season. In sports its often difficult to brand because essentially every season you have a new look and feel with the exception for the most part of your actual logo or crest. The Canucks went the illustration route this year and textured up everything to give it a real tactile feel. Not overly impressed but a good execution at least. See for yourself at www.canucks.com