Medium is the Message

from the dieline.com today, very cool not only is the packaging eco-sensitive but also the product... wow, what a concept!!

The new Samsung Reclaim is being billed as "the first phone in the U.S. constructed from eco-friendly bio-plastic materials":

"Made from 80 percent recyclable materials, Samsung Reclaim is a feature-rich messaging phone that offers environmentally conscious customers a perfect blend of responsibility without sacrificing the latest in network speeds and must-have features.

Its bio-plastic material, made from corn, makes up 40 percent of the Reclaim’s outer casing. Samsung Reclaim is free of polyvinyl chloride (PVC), phthalates, and nearly free of brominated flame retardants (BFR): three materials commonly targeted on green electronics guidelines.

The outer packaging and the phone tray inside the box are made from 70 percent recycled materials. The images and text on the box as well as the phone warranty information are printed with soy-based ink.

The typical thick paper user manual has been replaced with a virtual manual that users can access online."