Handwriting as Concept

I get it. Handwriting is cool again. Authentic. Analog in a digital world. But I think this
feature that is up and running on spd.org on a magazine article that utilizes handwriting
as a design concept fails because it goes both too far and not far enough. The opener
really just utilizes photography and standard serif typography and the cute display
copy "mercury rising" doesn't really have a connection to the subsequent pages where the
handwriting concept really takes off... There is too much going on in the following spreads and
the handwriting is all over the place and goes overboard.