Branding in the physical realm will always be there. There is a tactile touch to experiencing a brand with all the detailed decisions that are made on color, type, paper, material, etc. No matter what becomes possible in the digital realm the physical environment where branding exists will always be critical to the human connection with consumers.
http://thefoxisblack.com/2015/09/08/pablo-rustys-coffee-branding-by-manual/
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