While Microsoft may be a Goliath they didn't get there because they are bleeding edge on all things conceptual and cool. The new retail stores rumored in the media and blog-o-sphere have revealed some initial concepts on their foray into taking down Apple (good luck, this after Microsoft paraded around after Apple lawyers called them to change their laptop hunter ads, Microsoft acted like the class president and said "face" while changing the spot to appease Apple. Face it, Microsoft is really the nerd stuffed into the locker while Steve Jobs laughs in the corner. Bigger isn't necessarily better and in this case Microsoft will most likely fail or provide some generic experience that nobody will ever care about. When was the last time you heard someone say hey, this Microsoft product is something I must absolutely have? Disclaimer: I do think the Microsoft Surface technology is cool but lets not kid ourselves that Apple has already one upped them we just don't know it yet..
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