Monday, April 28, 2014

art + craft (auto)

Carbon fiber process for the new BMW i8

Sunday, April 20, 2014

Friday, April 18, 2014

Wednesday, April 16, 2014

Monday, April 14, 2014

Saturday, April 12, 2014

bmw i8

PDS - Post Design Satisfaction

When you have the right team, right budget and right amount of time on a project you have the possibility for the perfect result. There is a moment in designing something that people get to experience in the physical realm that doesn't exist today with digital. Years back I was able lead
a team on the redesign of Brooks footwear packaging and was able to collaborate with talented artist Peter Arkle. Years later I saw a post on their website from a consumer who had their first experience with the brand / product via the packaging. This resulted in Post Design Satisfaction. A design that stood the test of time and still delights today.

Wednesday, April 2, 2014