What is it about handwritten typography that makes brands feel they are suddenly "authentic"? I think in the case of Levi's there is some inherited authenticity to the brand although Levi's as a brand is of course iconic its not one of those must-have brands that you see these days like an Apple, Mini Cooper, etc... Here is some new creative courtesy of www.commarts.com from the Levi's camp.. they also went to the extreme of slightly distressing the Levi's brand mark and bringing the tagline into the handwritten realm as well..
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