Wednesday, November 25, 2009

Huck


Huck is cool. More standard size. Surf. Skate. Snow. Travel. Music. Film. Art. Fashion. It promises some serious range editorially but seamlessly delivers and more. Many US titles covering the same subjects only wish they presented these subjects with the originality and attention to detail that Huck does. This magazine is definitely not your corporate take on your favorite outdoor adventures. Design wise it succeeds in its balance of photography and illustration and although templated in many places I found the articles to be worth the ride and the photography and illustration a bit on edge and with a distinct point of view. Huck has attitude and a club like feel to it that makes it a must-read. They let photo essays be photo essay and much of Huck lets the photography drive the design. I got one issue in the mail but was left wanting to see what they come out with next. Huck can be found online where you can check out their digital version and find out info on ordering the physical copy. Their website is really nice and compliments well to the digital and print version. Huck is a brand, a force to be reckoned with and a bright spot in editorial design. It doesn't feel like the corporate looking Transworld titles you see on the newsstand in the US. It doesn't feel so perfect and predictable. Its feels original and right. Special thanks to the folks at Huck and Little White Lies for sending out complimentary copies to the blog. This reviewer is straight up passionate about magazine design and not everything passes the muster. Both these titles are getting some serious holiday reading time and I'd recommend not just to magazine fans but anybody who appreciates solid design and isn't against the printed word. Kudos!

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