http://www.cnn.com/2010/TECH/02/16/cnet.ipad.apple.marketing/index.html?hpt=Mid
Experts who've made their careers teaching and working in high-tech marketing say it will come down to the very basics of marketing: Focus on how a product will make the proud new owner of this device happier, better-looking, and more satisfied with life, not a boring laundry list of technical specifications.
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