Engage the Creative Community
Look for imaginative and artistic ideas, and let them help co-create the brand’s authenticity.
Break the Cookie Cutter
Bring distinction into every detail. Originality stands for a lot in consumers’ eyes.
Collaborate with Likeminded Brands
Similar brands build on the strengths and attitudes of each other. Together, they represent a whole experience.
Make Everywhere Feel Local
Local culture brings life to a destination, and makes for a seamless transition in and out of each place.
Tier Your Offerings, But Make Each Special
Varied levels of engagement enhance exploration and encourage aspirations with the brand.
Push Expectations—Set a New Standard
Think ahead of expectations to tailor the experience for greater enjoyment.
More Than a Hotel: Social hub, Meeting Place
Creating a third place for social activity inspires conversation and organic growth to build community.
Wednesday, April 28, 2010
Great Brand Insights : Ace Hotel
Posted by Maxon House at 2:32 PM