Monday, July 15, 2013

more guidance

Amazing is what spreads.

“Sometimes, we’re so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can’t be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.”
- Seth Godin
But it only works sometimes
by Seth Godin

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