When you have the right team, right budget and right amount of time on a project you have the possibility for the perfect result. There is a moment in designing something that people get to experience in the physical realm that doesn't exist today with digital. Years back I was able lead
a team on the redesign of Brooks footwear packaging and was able to collaborate with talented artist Peter Arkle. Years later I saw a post on their website from a consumer who had their first experience with the brand / product via the packaging. This resulted in Post Design Satisfaction. A design that stood the test of time and still delights today.