Thursday, October 29, 2009

Brand Warriors

You can't hit a homerun with every product. Even Apple misses. Out of the gate Apple TV was a promising venture but never quite lived up the the Apple bar. In terms of brand experience I didn't ever feel I was getting more for my loyalty to the brand. The brand experience of the newly released update finally meets and exceeds the brand experience we all have come to expect from our favorite personal computer brand.

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