I love the Ace Hotel chain. Personality, character, art, etc. and now when I go to NY I can finally book a room. The Ace has hit Manhattan! They always do a great job with bringing the local flavor and personality of wherever they set up shop. Their is a Jones-Soda-esque' quality to their marketing and branding and the architecture of each hotel is really unique and definitely not beige and expected. In a world of mass-market chains and same-ness the Ace has created their own niche chain that speaks to the flavor and culture of each new hotel opening. Celebrate un-sameness and check out the Ace next time you roll into town...
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