Art & Copy

From the director of Hype! comes Art & Copy. Finally got to see it Friday and had some mixed feelings. I thought the interviews were good but was hoping to get more into creative process. My favorite interview was Lee Clow. This guy has got it right. His claim to fame (just one of them) is credits from the Apple 1984 Super Bowl commercial launching the Macintosh. Overall a fun and must-see film for anyone considering advertising as a career aka death march.

ART & COPY trailer from Baldwin& on Vimeo.