I've been out in some fairly intense meetings over the past few days so please excuse the absence of posts. I did run across something as I wrapped up today that I thought I'd pass along. A customer and designer of American Airlines submitted a better design to the airline for the website user experience. What followed was a surprising response from someone internally at AA and the politics and decision-making (or not making) realities from inside the organization were revealed. A website labeled the response has been documenting this decision experience in living color so I thought I'd pass it along. I think many times in our design lives we've all seen a brand we either admire or are a consumer of and thought it could be better and may have doodled or even sent the company some ideas. In today's conversation age its great to see a two-sided conversation even if it doesn't lead to better design it reveals the reasons why things can't be improved under current setups.... Check it outWednesday, June 3, 2009
Delay of Game
I've been out in some fairly intense meetings over the past few days so please excuse the absence of posts. I did run across something as I wrapped up today that I thought I'd pass along. A customer and designer of American Airlines submitted a better design to the airline for the website user experience. What followed was a surprising response from someone internally at AA and the politics and decision-making (or not making) realities from inside the organization were revealed. A website labeled the response has been documenting this decision experience in living color so I thought I'd pass it along. I think many times in our design lives we've all seen a brand we either admire or are a consumer of and thought it could be better and may have doodled or even sent the company some ideas. In today's conversation age its great to see a two-sided conversation even if it doesn't lead to better design it reveals the reasons why things can't be improved under current setups.... Check it out
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment